Does impeccable spelling and grammar win you more customers? Yes.Can poor spelling and sloppy grammar lose you customers? Definitely!The way you dress says something about who you are. In the same way, your company’s literature reveals more about your business and its values than you might suppose. Spend thousands on a glossy brochure, make it glitzy with beautiful photographs and still it won’t distract your customer's eye from clumsy mis-spellings in the text. It’s like spotting an egg stain on an otherwise immaculate suit. Having a passion for communication, I instinctively edit everything I read and I have a beady eye for common writing errors: I don't let slip spelling mistakes like 'accomodation' when it should read 'accommodation'; I pick up every 'must of' that should read 'must have'; and I'll ensure you won't mix up similar words that have very different meanings, such as 'affect' and 'effect' and 'principle' and 'principal'. Careful proofreading and editing of copy can be a chore but it’s vital. Having leaflets reprinted because of a wrong telephone number is no joke when cashflow is tight.With my experience of editing books, as well as all kinds of promotional literature, let me be your safe pair of hands to check your communications whilst you concentrate on what you do best – growing your business. |
Newsflash
| Having worked as a copywriter and editor for more than fifteen years, I can draw on a wide network of other freelancers with design and all sorts of expertise, and hand pick the right people for any design project you have in mind, from a four-sided brochure to your first website. |